Boomer Industries, Lisburn Northern Ireland

Headlining as ''Partners In Plastic'', Boomer''s campaign spearheads a new phase of sales development emphasising bespoke services and modular systems.

Sales Director, John Irwin, said: "Boomer has been expanding its highly specialised bespoke services capability; and despite a harsh economic climate we have continued to invest heavily in new machinery and professional skills."

"As the construction industry continues to contract, Boomer is offering high value modular systems and bespoke plastics engineering at competitive costs. Our range of core extrusion products is expanding with the addition of new modular systems for sectors including catering and medical services."

"We understand the design and delivery pressures facing our partners in the construction sector. Our aim with this new ''Partners In Plastic'' campaign, is to ensure decision-makers across the globe factor Boomer products and services in their specifications."

John added: "Our recents successes in the GCC states proved the Boomer brand is growing in reputation and dependence. As construction budgets become more sensitised to time and quality, Boomer aims to expand its market share with unrivalled product adapability."

"The message Boomer will be conveying in the coming months is "Boomer knows what you need to get the job done; and we are here to help." ''Partners In Plastic'' will focus a new customer-facing approach based on listening customer needs and our capacity to deliver a bespoke solution."

European Contact: John Irwin - john.irwin@boomer.co.uk

GCC Contact - Dubai: David Robinson - david.robinson@boomer.co.uk